Vol. 4 No. 2 (2014): Special issue on Marketing and Business Development

International Journal of Economic Practices and Theories, Vol. 4, No. 2, 2014 (February 2014)

Published: 2014-02-15

Articles

Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products

Azhar Ahmad, Sallehuddin Mohd Noor, Che Aniza Che Wel

101-110
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The Role of Marketing in Tourism and Hospitality Development. Case Study: Mazandaran-Iran

Romina Cheraghalizadeh

111-118
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The Priming Effects of News about Asia on Attitudes toward Advertisements with Asian Models

Zhihong Gao, Elaine A. Scorpio

119-134
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OSH Start-ups’ Business Development Challenges: The Case of SENSORICA from a Total Integrated Marketing Perspective

Normand Turgeon, Mai Thi Thanh Thai, Gheorghe Epuran

135-145
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Country Image Formation in the Online Media: The Case of United Kingdom in the Lithuanian Online Media

Jurgita Stravinskiene, Ieva Dauksaite, Aiste Dovaliene

146-161
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The Relation between Unemployment Rate and Economic Growth in USA

Iulia Roșoiu, Andreea Roșoiu

162-167
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Consumer Satisfaction in the Healthcare Sector. A Critical Review of Some Empirical Studies

Mădălina-Alexandra Coțiu

168-178
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Competitive and Anti-Competitive Behavior of Organizations from a Marketing Perspective

Anca Francisca Cruceru, Daniel Moise

179-184
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The Use of Gamification in Events Marketing

Daniel Moise, Anca Francisca Cruceru

185-190
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Market Research and Marketing Information Systems

Drago Cvijanovic, Branko Mihailovic, Aleksandra Nikolic

191-198
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Monetary Policy Transmission Mechanism in Romania - a Bayesian VAR Approach

Andreea Roşoiu, Iulia Roşoiu

199-205
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The Positioning Analysis of Premium Food Brands in the Romanian Market

Ghassan Shakhshir

206-213
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Strategic Orientations, Firm Capabilities, and Export Performance: An Empirical Analysis in Turkey

Hanifi Murat Mutlu, Hasan Aksoy

214-221
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The Implications of User-Generated Content Websites for Tourism Marketing

Irina Albăstroiu, Mihai Felea

222-229
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Modern Heating Systems - Population's View and Perspectives

Timea Demeter, Gabriel Brătucu

230-238
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The Case for Small Business to Small Business (SB2SB) Consulting in Romania: An Innovative Approach to Assisting Emerging Businesses

Vanessa L. Christie, Lawrence L. Slade, Tiffany S. Ho

239-248
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Building University Brand through Specific Marketing Instruments

Andreea Orîndaru

249-254
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ITC Analysts & Analyst Relations

Marco Pister

255-261
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Analyzing the Economic Potential of Romanian Administrative Regions

Liliana Duguleană, Constantin Duguleană

262-272
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The Adjustment of Supply to Educational Institutions of Higher Education in Romania to Labor Market Requirements

Elena Irina Petrică

273-280
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Relationship Strategy – Marketing Programs within Small and Medium-Sized Enterprises

Valerică Olteanu, Cătalin Valeriu Curmei

281-287
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Projections on Investment Guidelines for the City of Karaman (Turkey) with the Purpose of Tourism Marketing

Mete Sezgın, Osman Unuvar, Murat Gumus

288-294
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Social Media and its Impact on Consumers Behavior

Elisabeta Ioanăs, Ivona Stoica

295-303
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Factors of Food Security and Consumer-Based Brand Equity: Charoen Pokphand Foods PCL (C.P. Foods), Thailand

Michael Welch

304-317
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Impact of Online Tourism Marketing in Modern Business: An Overview of Romania’s Market

Anamaria-Cătălina Radu, Mihai Orzan, Octav Macovei, Olguța Anca Orzan

318-321
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Marketing and Innovation: the Inventor’s Point of View

Lucian-Florin Onișor, Doina Drăniceanu

322-330
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The Use of Neuromarketing in the Study of Brand Related Mental Processes. Case Study – Romanian Food Brands

Dragoș Cîrneci, Alin Valentin Angheluță, Delia Gheorghe

331-342
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Consumer Education Using Social Marketing

Mara Ploeșteanu, Stere Stamule, Cristian Ionuț Tatu

343-348
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