Consumer Education Using Social Marketing

Authors

  • Mara Ploeșteanu Bucharest University of Economic Studies
  • Stere Stamule Bucharest University of Economic Studies
  • Cristian Ionuț Tatu Bucharest University of Economic Studies

Keywords:

irrational consume, social marketing, 4Ps, sustainable development

Abstract

In the context of the new knowledge-based economy aims this article to present the ways in which social marketing can help society with of the correction of irrational consumption and sustainable development. The emergence of this discipline is due to several factors such as the excesses of classical marketing, irrational consume exacerbations and false advertising. Deviations are today a central topic in current social and economic conditions, with lower income for consumers and companies. Thus, it is necessary to further investigate the conditions that enabled these, and with the help of various research techniques to understand consumers today, to find ways to reduce (the irrational) consume for a simpler life, the healthier and sustainable.

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Published

2014-02-01

How to Cite

Ploeșteanu, M., Stamule, S., & Tatu, C. I. (2014). Consumer Education Using Social Marketing. International Journal of Economic Practices and Theories, 4(2), 343-348. Retrieved from http://ijept.eu/index.php/ijept/article/view/Consumer_Education_Using_Social_Marketing

Issue

Vol. 4 No. 2 (2014): Special issue on Marketing and Business Development

Section

Articles

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