Vol. 4 No. 5 (2014): Special issue on Marketing and Business Development

Articles

• "Big Data" Opportunities on the Example of Yandex Mobile Applications

  Ekaterine Tavberidze

  504-510

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• The Effect of Intrinsic Motivation on Job Satisfaction: Mediation Role of Service Recovery Performance

  Romina Cheraghalizadeh

  511-517

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• The Influence of Brands on Consumer Behavior in Selecting a Travel Package

  Ionela Valeria Popescu

  518-525

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• Personal marketing appeals: How personality dimensions influence feelings toward emotional images

  John Magnus Roos

  526-533

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• Marketing Concept of 'Luxury' To Ulterior High Net worth Individuals (Uhni)

  Milind Fadnavis

  534-538

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• Persuasion Knowledge: A Cognitive Resource against Anti-Smoking Persuasion

  Fayçal Boukamcha

  539-551

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• Ethics in International Marketing

  Aygul Isayeva

  552-561

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• Theories and Practices of Customer Listening: an Exploratory Qualitative Study with Banking Telesales Agents in France

  Maryse Koehl

  562-571

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• The Importance-Performance Analysis: an Evaluation of Tourist Satisfaction with the Destination Attributes

  Maria Johann

  572-578

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• Marketing Strategies of Polish Companies on International Markets

  Wojciech Grzegorczyk

  579-584

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• Mediating Effects of Decisional Balance in the Transtheoretical Model of Change for Customers who Mismanage their Money

  Amira Berriche, Francis Salerno, Mihai Calciu

  585-595

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• Health Tourism and Patient Satisfaction in Turkey: the Ankara Example

  Dilaver Tengilimoglu, Demet Taş, Elif Eşiyok Sönmez, İsmail Bircan, Alper Guzel

  596-606

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• New Product Launch: A Critical Review and Research Directions

  Gabriela Căpățînă

  607-621

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• Quantitative Researches of Marketing Concerning Consumer Behavior of Educational Services Offered by Private Universities in Romania

  Elena Irina Petrică

  622-625

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• Organic Growth Marketing Strategies in Hospitality Industry

  Ioana Simona Ivasciuc

  626-636

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• Moving Beyond the Stage Gate Models for Service Innovation: The Trend and the Future

  Intekhab Ian Alam

  637-646

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• Strategic Issues in Managing Photovoltaic Business in the Context of the European Union. Case Study-Romania

  Adrian Dumitru Tanţău, Maria Alexandra Nichifor, Horaţiu Regneală

  647-657

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• The Role of Marketing Restructuring in a Company Crisis

  Drago Dubrovski

  658-667

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• Analytical and Behavioural Elements of Marketing Planning Model – Empirical Evidence from Polish Firms

  Katarzyna Rupik, Tomasz Żyminkowski

  668-676

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• Romania, as a Tourist Destination, Seen from the Perspective of the Online Media

  Timea Demeter, Gabriel Brătucu, Alexandra Palade

  677-689

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• Qualitative Marketing Research to Improve Mountain Shelter Product Development for Romanian Mountain Tourism

  Diana Foris, Cristina Nicolau, Tiberiu Foris, Vasile Grecu

  690-700

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• Re-Examining the Marketing Basics: The Mirage of the Routes to Persuasion?

  Monica Popa

  701-710

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• The Impact of Eco-Marketing - A Quantitative Research on the Brasov’s Adult Population

  Mădălina Adina Opriş(Stănilă), Gabriel Brătucu, Alexandra Palade

  711-717

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• Contribution of Foundations to Reputation in Corporate Social Responsibility Applications: Vodafone Turkey Foundation Review

  Emel Demir Askeroğlu, Zeynep Bahar

  718-725

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• Current Conceptions of Marketing Activities in European Trade Companies

  Marek Drzazga

  726-733

  • PDF

• Social Media and Universities - an Unexplored Territory - Case Study of Poland

  Michal Sedkowski

  734-742

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• Culture and Religion in Marketing Communication

  Nicoleta Popescu (Spârchez)

  743-751

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• A Preview of the Mobile Marketing Research

  Daniel Claudiu Paraschiv

  752-758

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• Implications of Knowledge-Based Management on Service Quality Management

  Roxana Elena Popșa

  759-764

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• A Comparative Multicultural Study of Patient Satisfaction in the European Union

  Mădălina Alexandra Coțiu, Horațiu Sorin Dan

  765-773

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• International Relationship Marketing: Stakeholders Selection Remains a Weakness in Emerging Markets

  Federica Bressan, Paola Signori

  774-782

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• Marketing Education: Building Capacity beyond Competencies

  Bistra Vassileva

  783-790

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• Marketing Productivity Analysis

  Anca Francisca Cruceru, Violeta Rădulescu

  791-795

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• Virtual Agent: A Determinant of Online Social Presence and Consumer Trust in Websites

  Ahmed Anis Charfi, Muhammad Atif

  796-806

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• Food Products in the Retail Market: Conceptual Boundaries and Classifications

  Ghassan Shakhshir

  807-814

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• Whiteness Constructed in a Multicultural World

  Renate Aakerhielm

  815-823

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• Country-of-Origin and its Influence on Consumers’ Buying Intention – A Conceptual Study

  Roxana Denisa Stoenescu

  824-828

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• The relationship between the organizations that communicate through events and the outsourcing companies

  Daniel Moise, Anca Francisca Cruceru

  829-834

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• Business Development: What’s Behind the Name?

  Anne Theresa Eidhoff, Jana Poelzl

  835-844

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• The Place of Social Responsibility in the Business Model of A SME

  Adina Roxana Munteanu

  845-855

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• Monitoring Instruments for Marketing Promotional Activities on the Internet Applicable in Adult’s Education Services and More

  Claudiu Dan Gostian

  856-869

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• Porter`s Models – are they still of relevance?

  Marco Pister

  870-876

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• Art Market Practices A Move towards Practice-Based Arts Marketing Research

  Hanna Niklasson

  877-886

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• Design in Luxury Business

  Wioleta Dryl, Anna Dziadkiewicz

  887-893

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• Positioning Strategies for Obtaining and Sustaining Competitive Advantage

  Adina Cristea

  894-902

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• The Theory of the Business as the Starting Point of Business Development Strategy: Evidence from the Media Industry

  Normand Turgeon

  903-909

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• Education and its Influence on Corporate Performance

  Lenka Kocifajová

  910-917

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• Service Quality and Market Performance of Bulgarian Banks

  Nadezhda Kalinova

  918-925

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• Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products

  Kamel Ben Youssef, Marco Fazzini, Thomas Majd

  926-935

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• New Technologies Impact in Nowadays Shopping Centers Marketing

  Irene Mihaela Ioniţă (Moldoveanu)

  936-942

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• Building Brand Identity in IT Markets: a Conceptual Model

  Bistra Vassileva

  943-951

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• “Pay What You Want”: A Participative Price Setting Mechanism

  Carmen Balan

  952-963

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