Design in Luxury Business

Authors

  • Wioleta Dryl Gdansk University, Faculty of Management, Marketing Department
  • Anna Dziadkiewicz Gdansk University, Faculty of Management, Marketing Department

Keywords:

customers’ behaviour, design management, luxury goods, luxury market, product design, innovation

Abstract

Nowadays, we can see never lasting development of debate about design standards. It is obviously clear, because design as a concept has become one of the most constant element in the term of shaping new product strategy. It is recognized as one of the most important factor of innovation in those companies that are orientated on design thinking, team building and communications’ designing. Its role has become reinforced on the luxury market, due to constantly increasing interest of these goods. Firstly, a modern approach to the role of design in the luxury market means a broad project perspective, centered about the analysis and the use of different resources of knowledge, competencies and tools of designing. The main aim of this report is to present luxury goods’ market, the analysis of these products’ nature and the way of their perception by modern customers. It is also indicated the increasing role of design as a factor in determining customers’ decisions.

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Published

2014-10-01

How to Cite

Dryl, W., & Dziadkiewicz, A. (2014). Design in Luxury Business. International Journal of Economic Practices and Theories, 4(5), 887-893. Retrieved from http://ijept.eu/index.php/ijept/article/view/Design_in_Luxury_Business

Issue

Vol. 4 No. 5 (2014): Special issue on Marketing and Business Development

Section

Articles

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