Reshaping Innovation in The Romanian Banking System
Keywords:
innovation risk management, innovation strategies, innovation culture, risk management, banking systemAbstract
This paper draws on the challenged banking system to maintain profitability under an extremely unfavorable environment, focused on quantitative targets and increasing competitiveness. While the most powerful force that is currently reshaping the banks goals is increasing customers’ expectations, banks reach to all internal and external sources of innovation. The purpose of this paper is to build the argument of a strong innovation culture as a response of banks to the market demand. We also refer to an innovation risk management framework that blends an effective risk management strategy with sound innovation practices. Using risk management processes to improve the innovation capabilities represents a field of study little explored in the current literature. We locate our study on the Romanian banking system, using the insights gained from key managers from three large banks, invited at expert group meetings. The research carried out was exploratory and the cases were chosen because of their relevance for the current innovation landscape in the banking sector in Romania. The results were indicative for three major variables to be positively associated with the development of a viable innovation risk management framework: intrapreneurship, technology and resources. Our study is suggestive of a business model that banks apply lacking a formalized innovation strategy culture, requiring a rapid shift of strategic forces.Downloads
Published
2015-05-15
How to Cite
Coras, E. L., & Regneala, H. (2015). Reshaping Innovation in The Romanian Banking System. International Journal of Economic Practices and Theories, 5(3), 166-172. Retrieved from http://ijept.eu/index.php/ijept/article/view/Reshaping_Innovation_In_The_Romanian_Banking_System
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).