Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products

Authors

  • Kamel Ben Youssef Université Paris Ouest Nanterre La Défense, Paris
  • Marco Fazzini Università Europea di Roma
  • Thomas Majd Champagne Business School, Troyes

Keywords:

Crowdsourcing, wikibrand, wikidestination, consumer behavior, territorial marketing

Abstract

The FLIRT (Focus, Language, Incentives, Rules and Tools) model of Crowdsourcing building upon Viitamäki (2007) updated by Moffitt and Dover (2011) permit to develop models allowing to highlight the contribution of the customers / population in the development and improvement of new brands set up by the companies. Thus, these models were used to build a wikibrand relying on a community highly involved in the process of value creation and success of products. Interested in the region of Liguy in Italy, the objective of this paper is to verify how Moffit et al. (2011)’s model can be used in the context of territorial marketing as a tool of wiki destination.

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Published

2014-10-01

How to Cite

Youssef, K. B., Fazzini, M., & Majd, T. (2014). Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products. International Journal of Economic Practices and Theories, 4(5), 926-935. Retrieved from http://ijept.eu/index.php/ijept/article/view/Factors_Influencing_Consumers_Purchase_Decision

Issue

Vol. 4 No. 5 (2014): Special issue on Marketing and Business Development

Section

Articles

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