The relationship between the organizations that communicate through events and the outsourcing companies

Authors

  • Daniel Moise The Bucharest University of Economic Studies
  • Anca Francisca Cruceru The Bucharest University of Economic Studies

Keywords:

events, communication, mechanism model

Abstract

The aim of the article is to reveal the connections and implications of the organizations whenever they communicate with their stakeholders through events, no matter if they are from the internal or external environment, by appealing to specialized companies in order to reach communication general marketing objectives. Communication through events is placed on one of the top positions in the management system in which strategic marketing planning is a component of the marketing mix and communication sub-mix. A research is conducted in order to highlight the amount of control upon the outsource company and also the degree of implication regarding the strategies taken into consideration by the organization. Drawn from the conclusion of the research, is suggested strategies planning in events communication.

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Published

2014-10-01

How to Cite

Moise, D., & Cruceru, A. F. (2014). The relationship between the organizations that communicate through events and the outsourcing companies. International Journal of Economic Practices and Theories, 4(5), 829-834. Retrieved from http://ijept.eu/index.php/ijept/article/view/The_relationship_between_the_organizations_that_communicate_th

Issue

Vol. 4 No. 5 (2014): Special issue on Marketing and Business Development

Section

Articles

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