Events strategies to increase competitiveness by the organizations that communicate through events

Authors

  • Daniel Moise The Bucharest University of Economic Studies

Keywords:

competitiveness, communication channels, events strategies

Abstract

The identification of the factors that influence the features that characterize the events realized by the organizations, for and from Romania, in order to increase their competitiveness on the European market, within a sustainable development in a regional context, given the dimensions of economic growth in Romania and ways to better the competitiveness of regions.

The use of different types of channels to communicate with the direct and indirect audience of an event, and new ways to extend the impact of the event upon the audience, with a view to changing their behavior and perception towards the organization. 

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Published

2015-05-15

How to Cite

Moise, D. (2015). Events strategies to increase competitiveness by the organizations that communicate through events. International Journal of Economic Practices and Theories, 5(3), 328-333. Retrieved from http://ijept.eu/index.php/ijept/article/view/Events_strategies_to_increase_competitiveness_by_the_organizat

Issue

Vol. 5 No. 3 (2015): Special issue on Competitiveness and Economic & Social Cohesion

Section

Articles

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