Ethics in International Marketing

Authors

  • Aygul Isayeva International Black Sea University, Tbilisi

Keywords:

ethics, ethical and unethical behavior, international marketing

Abstract

The importance of ethics in international marketing, but not only, has managed across time to maintain itself as a well disputed and investigated subject. This study sets for itself to create a general view of the issue by relying on previous examinations of the matter conducted by researchers all over the world and adding some complementary practical information through a detailed analyzed case study. The aim of this article is to illustrate the constantly increasing importance of an ethically conscientious marketing and to draw the attention towards acting in a responsible manner.

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Published

2014-10-01

How to Cite

Isayeva, A. (2014). Ethics in International Marketing. International Journal of Economic Practices and Theories, 4(5), 552-561. Retrieved from http://ijept.eu/index.php/ijept/article/view/Ethics_in_International_Marketing

Issue

Vol. 4 No. 5 (2014): Special issue on Marketing and Business Development

Section

Articles

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