Quantitative Researches of Marketing Concerning Consumer Behavior of Educational Services Offered by Private Universities in Romania

Authors

  • Elena Irina Petrică Universitatea Transilvania din Braşov

Keywords:

consumer behavior, marketing research, educational services, private universities

Abstract

Studying the behavior of access and use the educational services offered by universities in Romania represents for their managers a real source of information that can be valued in the process of foundation of marketing policies and strategies which have a decisive role in increasing the efficiency of institutions of higher education. For achieving this demarche is required designing and implementing quantitative marketing researches to determine the main characteristics of the segments of candidates targeted by the universities. Addressed in this paper is a quantitative research aimed at studying the opinions, attitudes and behaviors of students and graduates concerning the educational services offered by private universities in Romania.

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Published

2014-10-01

How to Cite

Petrică, E. I. (2014). Quantitative Researches of Marketing Concerning Consumer Behavior of Educational Services Offered by Private Universities in Romania. International Journal of Economic Practices and Theories, 4(5), 622-625. Retrieved from http://ijept.eu/index.php/ijept/article/view/Quantitative_Researches_of_Marketing_Concerning_Consumer_Behav

Issue

Vol. 4 No. 5 (2014): Special issue on Marketing and Business Development

Section

Articles

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