Impact of Online Tourism Marketing in Modern Business: An Overview of Romania’s Market

Authors

  • Anamaria-Cătălina Radu Bucharest University of Economic Studies
  • Mihai Orzan Bucharest University of Economic Studies
  • Octav Macovei Lumina – The University of South-East Europe
  • Olguța Anca Orzan Carol Davila University of Medicine and Pharmacy of Bucharest

Keywords:

infomediaries, online marketing, tourism marketing, marketing strategy

Abstract

The advent of Internet technology has brought about profound changes to virtually all business practices and social interactions and tourism services are at the forefront of these changes. The number of bricks-and-mortar travel agencies dropped by more than 50% in the last decade, as more people gather information about potential business and entertainment destinations through online word-of-mouth, customer-centric online portals and peer reviewing. Thus, in order to recover lost business generated by the recent economic recession, travel agencies need to adapt their marketing strategies to the ever changing demands of the online consumers, employing techniques such as social media marketing, mobile applications, relationship marketing and face the des-intermediation and re-intermediation of the distribution channels brought about by the all-powerful tourism online portals

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Published

2014-02-01

How to Cite

Radu, A.-C., Orzan, M., Macovei, O., & Orzan, O. A. (2014). Impact of Online Tourism Marketing in Modern Business: An Overview of Romania’s Market. International Journal of Economic Practices and Theories, 4(2), 318-321. Retrieved from http://ijept.eu/index.php/ijept/article/view/Impact_of_Online_Tourism_Marketing_in_Modern_Business_An_Overv

Issue

Vol. 4 No. 2 (2014): Special issue on Marketing and Business Development

Section

Articles

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