ITC Analysts & Analyst Relations

Abstract

. If you read Management or IT-Magazines, from time to time you come across analysts like Gartner, Forrester,AMR, IDC and many others. Such analysts publish comparative studies of providers (Gartner Magic Quadrant, Forester Wave, …) or analysis of special IT or telecommunication topics on a regular basis. At least once a year analysts publish also the latestITC (ITC = IT & Telecommunication) or business trends like the Gartner with the “Hype Cycle”. Maybe not every topic will become a hype like forecasted, but analysts have a decisive influence of the press.

Analysts are seen as a neutral instance and therefore more and more enterprises which are due to make a purchasing decision for complex or business crucial TIC topic´s, use analyst as a consultant to make the right decision and to minimize the risk for the organization. During such a decision making process analysts bring the buy side and the sell side together. Technology providers receive direct feedback and have the chance to improve or extends there products. The relationship to analysts can be an advantage for technology providers by receiving the direct briefings, market trends, competitive information and much more. Such information are important for the strategy process. However the technology providers need to understand that they need to invest into such relationship with analysts.