Romanian Sport Services – Marketing Strategies

Authors

  • Gheorghe Jinga The Bucharest University of Economic Studies

Keywords:

Activity, Endorsements, Intangible, Strategies, Sports

Abstract

According to A.M.A., “services are activities, advantages or utilities that are offered and traded on the market, being in a close entanglement with the sale of a material object or economic product”.

By using the phrase “group of activities”, this definition beholds the real contents of a service because in most cases, these are executed by following a certain order of interdependent actions. Also within this definition along with the obvious intangibility of services, is mentioned the buyer-fulfiller relationship which can most times be decisive in executing a service. Following the renowned Philip Kotler “a service is made of any action or operation which can be offered to a partner and which doesn’t have any concrete form and also which doesn’t result in acquiring a product”.

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Published

2013-10-01

How to Cite

Jinga, G. (2013). Romanian Sport Services – Marketing Strategies. International Journal of Economic Practices and Theories, 3(4), 278-287. Retrieved from http://ijept.eu/index.php/ijept/article/view/Romanian_Sport_Services_Marketing_Strategies

Issue

Vol. 3 No. 4 (2013)

Section

Articles

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