The Relationship between the Quality of Life Concept and Social Marketing Development

Authors

  • Mihaela Constantinescu Academy of Economic Studies, Bucharest

Keywords:

quality of life, standard of living, wellbeing, social marketing, level of satisfaction

Abstract

Quality of life (QoL) can be defined as the individual’s subjective perception on objective conditions related to welfare and standard of living. This perception is at the base of most decisions that individuals make regarding consumption and purchase, therefore marketing specialists should take it into consideration when developing the product, establishing the price, design the distribution system and the communicational strategy. Although most relevant links between marketing and quality of life appear in theory only in the last two decades, the marketing activity has always been influenced by changes in the perception of individuals and society regarding the standard of living and wellbeing. Even more visible is the influence on social marketing, given that this is an area of marketing that is concerned especially with society’s problems, trying to promote a responsible behaviour for firms and citizens, in order to increase the level of satisfaction with every aspect of life. This article presents how the dimensions of quality of life influenced the development of various specializations of social marketing.

Downloads

Published

2012-04-01

How to Cite

Constantinescu, M. (2012). The Relationship between the Quality of Life Concept and Social Marketing Development. International Journal of Economic Practices and Theories, 2(2), 75-80. Retrieved from http://ijept.eu/index.php/ijept/article/view/the_relationship_between_the_quality_of_life_concept_and_socia

Issue

Vol. 2 No. 2 (2012)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).