HIGHER EDUCATION IMAGE AND COST: THE EFFECTS AND IMPACTS ON STUDENT SATISFACTION AND CONFIDENCE (A Study on Private University Students Majoring in ICT in Indonesia)
Abstract
The image of universities today is considered very important to create impact on public confidence. In the world of education, this kind of image is an important aspect to improve the quality of universities. As the cost of education is getting more expensive, universities are expected to be able to generate better quality students and graduates. This eventually will lead into satisfaction and confidence of all stakeholders. This study was conducted involving universities all around Indonesia having excellent and qualified ICT department, using a sample of 200 people. Using the GSCA analysis method, it can be concluded that the variables of image and educational costs on higher education directly affect student confidence, while satisfaction acts as a partial mediating variable on the indirect influence of image and educational costs toward university student confidence. This indicates that the image of universities and the cost of education are very important for universities running the ICT department for the creation of satisfaction which finally culminates in student confidence.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
