VASSILEVA, B. Building Brand Identity in IT Markets: a Conceptual Model. International Journal of Economic Practices and Theories, [S. l.], v. 4, n. 5, p. 943-951, 2014. Disponível em: http://ijept.eu/index.php/ijept/article/view/Building_Brand_Identity_in_IT_Markets_a_Conceptual_Model. Acesso em: 19 sep. 2024.