ORÎNDARU, A. Building University Brand through Specific Marketing Instruments. International Journal of Economic Practices and Theories, [S. l.], v. 4, n. 2, p. 249-254, 2014. Disponível em: http://ijept.eu/index.php/ijept/article/view/Building_University_Brand_through_Specific_Marketing_Instrumen. Acesso em: 19 sep. 2024.