Subconscious Influence: A Clinical Experiment
Keywords:
Clinical Experiment, Influence, Subconscious, SubliminalAbstract
Among the various influential techniques used by marketing professionals, subconscious suggestion probably ranks among the most dangerous ones, even if it is legal in many countries. But despite necessary ethical issues, which do not override other marketing technique’s legitimacy, the number of variables concerned is extremely large when observing and measuring subconscious impacts. We can then logically wonder if subliminal influence can really be anticipated and measured, as long as there are substantial reactions to be observed. This article presents two clinical experiments that have led to modify response behaviours up to 30%, and proposes the integration of the subliminal paradigm to the Engel, Kollat & Blackwell consumer behaviour model. Nevertheless, this experiment is clinical, consequently linked to a limited and controlled number of variables. It should then not be considered as a certainty in terms of subconscious consumer influence in real purchasing environments or situations.Downloads
Published
2013-10-01
How to Cite
Mouillot, P. (2013). Subconscious Influence: A Clinical Experiment. International Journal of Economic Practices and Theories, 3(4), 245-252. Retrieved from http://ijept.eu/index.php/ijept/article/view/Subconscious_Influence_A_Clinical_Experiment
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).