Strategic Planning of the Eco Product Portfolio

Authors

  • Florin Tudor Ionescu Bucharest Academy of Economic Studies
  • Mihai Ioan Rosca The Bucharest Academy of Economic Studies

Keywords:

strategic, planning, portfolio, eco, product

Abstract

At the beginning of strategic planning, the system used by most companies was rudimentary and limited to setting annual budgets and extending the current sales of the company and marketing environment trends to a period of several years. Further, based on these forecasts, managers took a series of decisions which concern the resource allocation process of the company. Turmoil of the early '70s, which generated strong emergence of crises, of which we can remember: the oil crisis, energy crisis, high inflation, economic stagnation, strikes, unemployment growth followed by the recession, have forced managers to identify a completely different approach, from the original, in order to be able to manage the company. This new approach known as strategic planning had the advantage of providing companies with a general framework through which opportunities in the markets could be spotted more easily, and the threats could be defeated much more quickly and efficiently. The present paper aims to present the strategic planning process of the eco product portfolio. Moreover, the paper will emphasize the importance and the strategic implications of the eco product portfolio within a company.

Author Biography

Florin Tudor Ionescu, Bucharest Academy of Economic Studies

Marketing Department, Lecturer, Ph.D.

Downloads

Published

2012-07-01

How to Cite

Ionescu, F. T., & Rosca, M. I. (2012). Strategic Planning of the Eco Product Portfolio. International Journal of Economic Practices and Theories, 2(3), 173-178. Retrieved from http://ijept.eu/index.php/ijept/article/view/Strategic_Planning_of_the_Eco_Product_Portfolio

Issue

Vol. 2 No. 3 (2012)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).