State Of-The-Art and Development of Rural Tourism in Bulgaria

Authors

  • Ivanka Lulcheva Agricultural University, Faculty of Economics, Department of Tourism, 12 Mendeleev str., 4000, Plovdiv, Bulgaria
  • Yulia Vladimirova Dzhabarova Plovdiv University Paisii Hilendarski, Faculty of Economic and Social Sciences, Dep. of Marketing and International Economic Relations, 4000 Plovdiv, Bulgaria 24 Tzar Assen Str.

Keywords:

economic assessment, rural tourism, tourist enterprise, sustainable development

Abstract

The South Central region has all natural, cultural, historical and other sights and prerequisites for development of rural tourism. Over 300 small and medium tourist enterprises serving specialized forms of tourism are concentrated in the region. Significant funds and other capital have been invested here. This research aims to analyze the economic conditions and development of rural tourism in Bulgaria on the example of the South Central region. The objects of study - operating small and medium tourist enterprises are located in the mountain regions. We examined three of the most common tourist sites: 1. Farmhouse with yard and agricultural land; 2. Guest house; 3. Family hotel. Due to significant costs differences, two distinct periods are considered – heating period and non-heating period. The results from the research show that providing tourist service in tourist enterprises classified as farmhouses with yard and agricultural land is just a form of diversification of the principal activity of the family and the farm – production of agricultural production. Tourist establishments which are categorized as guest houses and family hotels are independent specialized tourist enterprises. The level and trends of change in sales revenue from tourist service in family hotels is satisfactory during both periods. The following conclusions can be drawn from the examined correlations and dependencies: since the level of labour productivity is directly dependent on the occupancy rate, it is necessary to enhance the activities of attracting new clients. The strong influence of current expenses over economic results requires improvement of their management inside the tourist enterprise.

Author Biographies

Ivanka Lulcheva, Agricultural University, Faculty of Economics, Department of Tourism, 12 Mendeleev str., 4000, Plovdiv, Bulgaria

PhD, Assist. Prof.

Yulia Vladimirova Dzhabarova, Plovdiv University Paisii Hilendarski, Faculty of Economic and Social Sciences, Dep. of Marketing and International Economic Relations, 4000 Plovdiv, Bulgaria 24 Tzar Assen Str.

PhD, Assoc. Prof.

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Published

2014-04-01

How to Cite

Lulcheva, I., & Dzhabarova, Y. V. (2014). State Of-The-Art and Development of Rural Tourism in Bulgaria. International Journal of Economic Practices and Theories, 4(3), 383-391. Retrieved from http://ijept.eu/index.php/ijept/article/view/State_Of-The-Art_and_Development_of_Rural_Tourism_in_Bulgaria

Issue

Vol. 4 No. 3 (2014)

Section

Articles

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