Risks and Benefits to Consumers of Innovating IT Products. Social Online Gaming Applications
Keywords:
benefits, consumer, online gaming, social networks, risksAbstract
The current socio-economic context makes innovations in informatics increasingly present in consumers’ lives, shaping society as we know it.
Enhanced access to internet and social networks have led to the development of numerous innovative IT businesses and the trend is ascending.
Social online gaming is a new domain, whose main characteristic is that consumers play an online application that promotes and facilitates socializing with other players. The market for some of these products is just starting to develop in Romania, however the increasing access to internet and technology will likely generate more users also locally and concerns about the benefits and risks of such activities are already arising worldwide.
The investigation is based on a survey, administered through an on-line questionnaire which aims to describe the characteristics of the Romanian social online market and also strives to extend the research on the risks and benefits of this activity to the consumer.
Research results show that most of the respondents access the internet daily and have an account on a social platform. More than 1 third of them have paid for social gaming products. As for gender, young women are more attracted to such products. They prefer role playing applications and find design as the most important aspect of a game.Downloads
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