Price Relationship with the Other Component of the Marketing Mix in Service Sector

Authors

  • Bogdan Georgescu Bucharest University of Economic Studies Bucharest

Keywords:

Services, price, tariff, marketing

Abstract

In the current period the role of services in modern economies have begun to play an important role, which is why in the literature were treated increasingly often. The economic component "price" or "tariff" is an essential and decisive factor for any organization considering that in terms of price, establishing its size, companies gain or not profit. Implement a strategy of price more or less optimal will affect the entire activity of the company producing or providing in our case.

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Published

2015-01-01

How to Cite

Georgescu, B. (2015). Price Relationship with the Other Component of the Marketing Mix in Service Sector. International Journal of Economic Practices and Theories, 5(1), 45-50. Retrieved from http://ijept.eu/index.php/ijept/article/view/Price_Relationship_with_the_Other_Component_of_the_Marketing_M

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Section

Articles