Key Areas that Contribute to Attracting Organisations and Influence the Determination of a Marketing Strategy that Will Contribute to a Place`s Sustainable Future

Abstract

Marketing is a topic of interest to everyone, whether the subjects of marketing are: products, services, property, people, information, events, organizations, ideas or places. Each place, each city, can have different economic functions. Some place's ecomony are diversified, while others are dominated by a single industry. Some places have a service-based industry, while others are farming communities, but in the end, they all need economic organizations, investors or entrepreneurs. Marketing helps create better, more competitive products and services, can increase visibility, number of customers and ultimately, the success of the subject to which marketing is applied. This paper attempts to assess the key areas of the capital of a place and how it can be used more efficiently for its prosperity, given that towns and places began relying more and more on marketing methods due to increased competition for investors, in the context of globalization and as people, capital and organizations have become more mobile The paper determines key key areas that characterize a city, along with the importance of these key key areas for the most important segment of the cities target: organizations.