Business Intelligence in Telecommunications Industry

Authors

  • Catalina Olaru Bucharest University of Economic Studies

Keywords:

business intelligence, customer satisfaction, data warehouse, data mining, customer management, data analysis

Abstract

In today business, meeting customer satisfaction is a must. The organizations have to integrate the large volumes of data available and to use this information to support the quality of their decision-making, in order to stay at a competitive advantage and to increase profit. This paper presents a log data analytical process in telecommunication industry, for business intelligence interested in analyzing customer and behavioral data to improve their understanding of customer loyalty and customer preference. A data mining process to achieve key customer management objectives is presented. This paper provides a proven data analytical method used to identify variety kinds of characteristics in telecommunication industry.

Author Biography

Catalina Olaru, Bucharest University of Economic Studies

Department of Informatics and Economic Cybernetics, MSc student

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Published

2014-01-01

How to Cite

Olaru, C. (2014). Business Intelligence in Telecommunications Industry. International Journal of Economic Practices and Theories, 4(1), 89-100. Retrieved from http://ijept.eu/index.php/ijept/article/view/Business_Intelligence_in_Telecommunications_Industry

Issue

Vol. 4 No. 1 (2014)

Section

Articles

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